For shopping victims
100 km north of Bodrum, you will find Kusadasi: a former fishing village and current spa resort, not to mention a stop-off for worldwide cruises, owing to its proximity to the ruins of Ephesus. It is well-known among shoppers for its leather goods, textiles, precious metals, ceramics and jewellery.
This is what gave rise to the legend of Bodrum, but not to its history. You can still read its glorious past in its stones. Corners like the Mausoleum at Halicarnassus, one of the seven wonders of the ancient world, and the Castle of St Peter, built with the aid of the Order of Malta and which now serves as a Subaquatic Archaeology Museum, are two of its relics.
However, most visitors don’t go looking for remnants of Alexander the Great’s invasion. They come for the climate, magnificent bay and clean waters, and as a result of the gentrification that has taken place here over recent years. Modern-day fashion archaeologists will find destinations like the most renowned nightclub in the country, Halikarnas, and its posh restaurant, Secret Garden, designed by Jade Jagger; or the Billionaire Club, which Flavio Briatore used to reinvent the standards for elitism and glamour. This club, which has a 700 m² swimming pool, is on a private island, where models, celebrities and beautiful people dance to the DJ’s beat.